
Introducing
The Hilton Dress Shirt
The Hilton Dress Shirt was built for those who prefer the natural feel of cotton but don’t want to compromise on performance. To create that, we started with a premium cotton-spandex blend for breathability and comfort, then infused it with brrr° technology—a cooling innovation designed to pull heat and moisture away from the skin. The result is a classic-looking shirt that actively helps regulate your temperature throughout the day.
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Classic Feel. Modern Performance.
The Details

- BRRR° Technology
- Cotton Blend
- Lightweight
- Breathable
Unlike traditional cotton shirts, the Hilton incorporates wrinkle-resistant technology for easy home laundering and a polished look without dry cleaning. The fabric has a subtle twill weave, adding texture and structure, while the stretch component ensures ease of movement. It’s a modern upgrade to a menswear staple—versatile, breathable, and intentionally engineered to feel better with every wear.

“For the guy who loves the feel of a cotton dress shirt, this re-engineered classic is one that looks great on anyone.”
–Ryan Kent, CEO








