Introducing Chasing Scratch

April 8, 2026
Jonny Wills
Jonny WillsCreative Director
Introducing Chasing Scratch

It started in 2017 on a golf trip to Alabama's Robert Trent Jones Trail — the first time Mike and Eli, two golf-obsessed college friends in their mid-30s, planned a big buddies' golf getaway.

Three holes in, the wheels were already off. Another dream trip undermined by their own games. So instead of complaining about it, they decided to do something about it.

The premise was straightforward: two best friends staring down 40, with 11 handicaps, kids, wives, and jobs, setting out to reach a scratch handicap in a year—without sacrificing the rest of their lives. They'd document the whole thing on a podcast. At the time, they had no expectations about whether anybody would care. They thought at worst, it'd be something fun to hype up their annual golf trips with their buddies.

That was nearly a decade ago. They're now heading into Season 9. The goal hasn't changed. Now, their wardrobe has.

Mike and Eli didn't build an audience by talking about golf from the outside. They built it by playing the game, struggling with the game, and being honest about both—week after week, season after season, for the better part of a decade. They're both hovering around a three handicap now, still dead set on getting to scratch, tracking their stats and continuing to find specific areas to improve.

That's what makes them the right partners for Mizzen+Main. Set a real goal. Put in the work. Don't settle for where you are. And enjoy the process of working toward success.

Golf has been part of the Mizzen+Main world from the start because it sits at the exact intersection we were built for. Performance and style. Competition and camaraderie. Hard work that looks effortless when it's done right.

The Chasing Scratch audience lives in that same space: guys who are actively playing, actively improving, and taking the game seriously without taking themselves too seriously. That’s us.

Stay tuned for more Mizzen+Main and Chasing Scratch content on both our channels. And if you just can’t wait, start by shopping our performance polos, high-stretch pants, and sport-ready styles that Mike and Eli will be wearing all season long.

Jonny Wills
Jonny WillsCreative Director

Jonny Wills is the Creative Director for Mizzen+Main where he leads creative strategy while still doing his first (and favorite) job—writing copy. And for the record, he put that em dash there all by himself.

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