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the wilson shop

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introduction to wilson fabric

Property information for Wilson copy:

Made anti-microbial using Silpure. Silpure is an antimicrobial finish containing ultra-fine silver crystals that release silver ions when bacterial growth exists. This innovative and effective technology prevents unwanted odors from developing in apparel. Safe, effective and works continuously so products remain clean. Durable to multiple washes. Extends life of treated items as washing is required less frequently.

Other benefits that can be included in copy: 

Superior quick-dry propertiesWrinkle-resistantUltra-softLightweight fabric4-way stretch

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wilson ls polo - When to wear it, what it adds to your closet, benefits of the product/fabric. Make sure this copy is clear and strong, maybe a little punchier because this is our hero product for the launch. We want to really show/highlight the feel of it and the fact this is a new product category for us.

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Wilson ss polo - When to wear it, what it adds to your closet, benefits of the product/fabric

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Wilson dress shirt - When to wear it, what it adds to your closet, benefits of the product/fabric