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We Start Here


Greetings friends and family, 

Hope this note finds you healthy and well. First, I want to express my deepest thanks for your support. Through our GIVE campaign this spring, your contributions made a meaningful impact here in North Texas. We donated 1,000 meals to medical workers through Feed the Front Lines, and helped to feed over 30,000 people through the North Texas Food Bank. This was all because of you, so thank you.

As we look ahead, we are forever changed by recent events, heartbroken as violence and racial injustice unfolded before our eyes in the deaths of George Floyd, Breonna Taylor, Ahmaud Arbery, and many more. We are People First is our most treasured and protected value. To our Black families, colleagues, partners, and customers, we stand with you. Black Lives Matter.

Over the past two weeks, we have taken the time to examine how we can craft a better way forward as an organization. We are committed to doing more and We Start Here. One step we’re taking is the creation of the Confidence Fund. Through financial and product commitments, this fund will support local organizations in service of building confidence for youth and adults through education, employment, and business opportunities. This fund will live alongside the work we do with the Adaptive Training Foundation to support the Veteran community.

I’ve appreciated hearing from you in previous emails. The door continues to be open, and I welcome your insights as you are walking through these times.

Again, thank you. Know that your support extends beyond just buying a great shirt. I look forward to the journey ahead as we work to create a better way.

With gratitude,