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Heidi Zak | ThirdLove


Heidi Zak and her husband started ThirdLove, a company changing the way women think of what’s possible mixing form, function, and fashion when it comes to undergarments. In six years, they’ve grown their team to over 250 employees and 10 million women have used their custom fit finder on their site. More importantly than the growth of the business and some of the key ways she was able to do so, I took away from this the impact that a leader like Heidi truly can have from a team and culture perspective. “Don’t dwell on the past” is one of her core company values and is part of how she’s able to stay not only sane but truly joyous in juggling being a CEO and mom to two little ones while trying to make sure to enjoy all life has to offer! Recording this conversation reinforced why I think this podcast is worth doing - it was educational and sheds light on the unique journey founders take.

Stay in touch with Heidi on Instagram @Heidi

Show Notes:

6:00 Difficulties with manufacturers

9:00 Culture - hiring on company values

12:30 The MOST important thing for team members at the office

14:00 Founder’s salaries and paying other rockstar

16:00 Importance of one’s environment so spark entrepreneurialism

18:00 Can’t stay sane if you’re always stressed!

19:30 Love of Peloton

22:00 Thoughts on saying no and gaining flexibility as you scale

25:00 Try before you buy

28:00 Size of the market and the focus necessary to take on the giants

30:00 It’s ok to not know everything to make a decision

32:30 The most amazing circle of customer feedback to a company change

35:00 A painful - and expensive - embarrassing moment

41:00 A legacy of impacting women’s lives

46:00 Thoughts on spaghetti

50:45 How to stay in touch

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